On Monday 17th October CILIPinKent were delighted to host a session on the CILIP Impact Toolkit.
Luke Stevens-Burt (CILIP Head of Business Development -Member Services) facilitated the session.
The Impact Toolkit is an online resource that provides resources, information and support for CILIP members to effectively demonstrate their value as professionals – and the value of the services they manage and provide – to key decision makers and stakeholders.
It is organised into subject areas:
- Understanding value: this includes courses on Planning and Scoping, Stakeholder Analysis, and Impact & Evidence
- Communicating value: courses on Communications, Relationships and Influence and Advocacy
Each subject area includes 3 courses which can be completed in order or you can select those of most interest to you. Each course includes activities, readings, a discussion forum, videos and worksheets.
After an introduction to the Toolkit and its aims, Luke focused the workshop on Stakeholder analysis, one of the courses in ‘Understanding value’.
We divided into groups to undertake a basic stakeholder analysis. Using a worksheet, we discussed who the key decision-makers in our organisations were and who accessed our service.
- Who? – who are the people or groups that your service is aimed at? Who are the decision makers, the policy makers, the influencers?
- What? – what are their expectations of your service? What motivates them? What problems/issues/needs/aspirations do they have that your service can meet?
- How? – how can you identify their level of influence when it comes to strategic decision making? How important are the individuals/groups you have identified?
This stakeholder analysis can be used as a tool to help us formulate strategy and identify the vision and goals for our service. Understanding our stakeholders and their success criteria is essential for the development and sustainability of our service.
Public Libraries colleagues drew their stakeholder map:
Once we identified the relevant stakeholders for our service context, the next stage in the workshop was to identify their interests. What are their expectations of our service? What problems, issues or decisions do they use our service for? And to what extent are we meeting their expectations?
We then took part in another activity to create a Power vs Interest Grid. This tool can help understand the motivations and influence of different stakeholders. By discussing where a stakeholder fitted on the grid we teased out more detail on their motivations, their impact on our organisation, their potential as partners.
- Players: These are likely to be the decision makers and these are the people we should reach. Those who are positively aligned to your organisation can be utilised in supporting initiatives. For negative players the aim would be to identify ways to change their position to a positive one or neutralise it.
- Subjects: These are those that we should keep informed, as they can help with ideas, suggestions and support for our service. They could be brought together into a coalition so that their power is increased and they become players.
- Context setters: These are those that have low interest but high power. We need to satisfy their expectations, but not overload them with information.
- Crowd: They represents the majority of our service users. They may have limited interest and power, but in terms of an information service they are the reason for our existence. They can also influence the context setters and the players.
It was a very interesting session. Stakeholders need to hear about the value of the service and the Toolkit #impacttoolkit provides guidance on how to achieve this.
Here is a link to further information on accessing the Impact Toolkit: http://www.cilip.org.uk/membership/benefits/virtual-learning-environment-vle/impact-toolkit